Black Cat Studios Design

I was excited when one of my son’s tutors told me about her new business venture, Green Kid Crafts.  She and her partner were in the planning stages of starting their business and were very interested in having me do their design work.  I love their concept:  Eco-friendly craft kits for kids.  They sell subscriptions online and will be putting craft kits in some local stores as well.  We all agreed the logo needed to have a global feel, but still feel like a kid product targeted company.  We started out with big ideas for the logo.  And as I started to put those into play, I realized we needed to scale back to a much simpler concept.  I knew I wanted to involve my son in the process.  He’s got amazing handwriting for a 4 year old.  So, I found a font that I really liked and had him trace it for me.  And that is the typeface for the logo. The handprint is also his.

At our first meeting, I knew what I wanted the website to look like.  And luckily, we all agreed. We wanted it to feel natural and incorporate art supplies.  We wanted to make the technology look, well, crafty.  I scanned in different papers and textures and objects to work with.  I designed the business card first, and that morphed into the look for the website.

I should note here, that this ended up being a much faster project than we’d anticipated.  Green Kid Crafts had a really good networking opportunity coming up and needed to have the logo, business cards, and the basic website up within a little over a week.  I completed the logo over a weekend and then the business card at the beginning of the week.  Then, I put together the website template and put up all the basic pages.  And we met our deadline.  Then, we started adding more photos and pages to the website.  I got the shopping cart working to take online orders.  And last, but not least, the craft ideas blog is up and running.

Be sure to check out the whole site at www.greenkidcrafts.com.  And if you have kids, try a subscription to their craft kit service.  They provide 3 environmentally friendly craft kits a month targeted to a specific age group.